Unforgettables

Brand Film

MISSION

To produce a brand film for Unforgettables, a cake artist that specializes in customized cakes, that allows marketing to corporate and holiday events.

OUTCOME

A brand film that highlights the baking and decorating processes while connecting with the story of large event planners.

SERVICES

“Purpose” Brand Film
Videography

PLAYERS

Director
Terone Allen

Videographer
Terone Allen

Assistant Photographer
R.J. Owens

Copywriter
Terone Allen

Voiceovers
E’Yunni Allen

Unforgettables Atlanta Georgia Cake Artist

Strategy + Production

As Unforgettables sought to expand their marketing into corporate and holiday events, our audience focus was centered on corporate events managers for this “Purpose” Brand Film.

To match the energy of the audience’s events, an upbeat, vibrant mood became the core elements of our guide.

Our video stylescape was produced as the visual guide for the direction for scriptwriting, voiceovers, filming, and the soundtrack.

“Purpose” Brand Film

Behind the Scenes

What They Said

Cheryl Merriweather Unforgettables Atlanta Cake Artist

“I was having a problem with capturing [my] process in a professional way. It felt like a big relief because I had professionals now involved. I was able to relax and let the experts take over. It looks like I can target a different audience now and begin to market my product more.”

— Cheryl Merriweather, Owner