The Red Door

Brand Film

MISSION

To produce a brand film for The Red Door, an event space that specializes in intimate gatherings for celebrations and meetings.

OUTCOME

A brand film that highlights the space and decor while putting at ease the concerns of event planning that The Red Door can help solve.

SERVICES

“Purpose” Brand Film
Videography

PLAYERS

Director
Terone Allen

Videographer
Terone Allen

Assistant Photographer
R.J. Owens

Copywriter
Terone Allen

Voiceovers
Felicitee Love

The Red Door Atlanta Georgia Event Space

Strategy + Production

During our Discovery Session, we determined The Red Door’s audience for this “Purpose” Brand Film to be women and professionals with upcoming life experiences or milestones.

With the audience identified along with psychographics, we determined the film should possess a majestic mood and methodical pacing, a nice golden sheen to the color, and graceful camera work to give us the type of film to connect with them.

Our video stylescape was produced as the visual guide for the direction for scriptwriting, voiceovers, filming, and the soundtrack.

“Purpose” Brand Film

Behind the Scenes

What They Said

Cheryl Merriweather Unforgettables Atlanta Cake Artist

“Creating the video for our brand got to the point of not knowing who to hire and what we really wanted. It was great to have a product done so well. We’re looking to do more projects to build our brand.”

— Sherell Campbell-Daniels, Owner