SunSmoke Cafe
Brand Strategy + Identity
Stationery
Client
SunSmoke Cafe is a startup food service and catering company serving assisted living facilities in the Atlanta Metro area.
Mission
Establishing the brand positioning, brand name, and visual identity for SunSmoke Cafe to be introduced into the market as a hospitable and wholesome food service provider.
Services
Discovery & Research
Brand Identity
Positioning
Naming
Brand Development
Logo Systems
Business Card Design & Printing
Players
Creative Director
Terone Allen
Graphic Designer
Terone Allen
Brand Strategy
Daryl Atkins
Strategy + Design
We kicked-off our Discovery session with exercises that take a dive into the inner workings of what makes the SunSmoke Cafe brand tick. Catering to a curious, health-conscious audience, we narrow down the brand’s attributes into an identity that reflects an engaged and reassuring brand: Jovial Advocacy.
Identifying the target audience and psychographics helps establish the needs of who the brand will speak to, thus determining a visual direction.
Three stylescapes were with varying intensities and color palettes were built as guides for our visual direction and modified until one is selected as our model to construct the logo and color palette.
What They Said
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TATER VERSE LLC
Atlanta, GA
404-671-5353
contact@taterverse.com