SOULSMILES CONCERT SERIES

No Squares in the Circle

Brand Strategy & Identity + Print & Digital Marketing + Environmental Design

MISSION

To develop brand positioning and visual identity for a concert series in the Atlanta Metro Area that creates an intimate experience for singer/songwriters and their devoted audience.

OUTCOME

A brand identity and cohesive marketing collateral developed to attract music lovers with intrigue, as well as a unique staging concept. The core of the messaging was a question to prompt an internal memory and tap into the emotional side of live musical experiences: “What happens when you hear a song that changes your life?”

SERVICES

Discovery & Research
Brand Identity
Naming
Brand Development
Logo Systems
Brand Messaging
Digital
Print Collateral
Environmental Design
Live-Action Marketing Videos
Web Design & Development

Visual Identity

LOGO DESIGN

The seating concept of the SoulSmiles Concert Series involved the audience encircling the performer, forming a ring around them. The logomark was heavily influenced by this unique setup with a ring encircling the type.

The ring, itself, was developed to resemble a sun to symbolize the performer shining at the center with strong support from the close, intimate audience.

The distressed typeface was chosen to illustrate the collective power of the energy found at the center of the circle. But the type is bold, sturdy at its base, and can withstand the heat, so it’s staying in the kitchen.