Make the Website Make Sense
Brand Messaging + Web Maintenance
To restructure the developed website to clearly communicate the organization’s mission and transform it into a user-friendly resource that allowed for easier management, increase donor engagement, and manage membership.
A simplified message and placement of calls‑to‑action for members to join and for donors on the homepage to make it easy for visitors to find. Add highlighted DONATE call-to-action in menu bar (top right).
An increase in online donations resulting in successful fundraising campaigns, along with a platform set up for self-management of events & email campaigns.
Visitors struggled with identifying what Ruth4Kids programming was actually about. Our goal with the homepage was to clarify the mission without users having to dig for answers and allow quicker conversions with calls‑to‑action. This was achieved with 3 key elements:
1 Applied single hero image (removed carousel) and simplified mission statement.
2 Added “Donate” call-to-action button to the top menu that leads directly to donation page.
3 Introduced calls‑to‑action beneath mission statement for both becoming a member and becoming a sponsor.
DONATION PAGE + SPONSOR PAGE
Introduced a donation page and sponsor page to increase online donations.
Impact by the numbers
Increase in Session Duration
Page View Increase
What They Said
“Before, I had problems adding content to my website and making it user-friendly for my parents. I wasn’t making any progress. The quality of work and attentiveness to my needs was a huge burden lifted off me.”
— Philanna Swann, CEO/Founder
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