Ruth4Kids Foundation

Make the Website Make Sense

Messaging + Web Maintenance
MISSION

To restructure the developed website to clearly communicate the organization’s mission and transform it into a user-friendly resource that allowed for easier management, increase donor engagement, and manage membership.

OUTCOME

A simplified message and placement of calls‑to‑action for members to join and for donors on the homepage to make it easy for visitors to find. Add highlighted DONATE call-to-action in menu bar (top right).

IMPACT

An increase in online donations resulting in successful fundraising campaigns, along with a platform set up for self-management of events & email campaigns.

SERVICES

Web Design
Web Maintenance
Donation Platform
CRM Implementation
Email Templates

Ruth4Kids Homepage on Desktop
Ruth4Kids Sponsor Page on Tablet
Ruth4Kids Homepage on Desktop
HOMEPAGE REDESIGN

Visitors struggled with identifying what Ruth4Kids programming was actually about. Our goal with the homepage was to clarify the mission without users having to dig for answers and allow quicker conversions with calls‑to‑action. This was achieved with 3 key elements:

1 Applied single hero image (removed carousel) and simplified mission statement.

2 Added “Donate” call-to-action button to the top menu that leads directly to donation page.

3 Introduced calls‑to‑action beneath mission statement for both becoming a member and becoming a sponsor.

Ruth4Kids Sponsor Page on Laptop
DONATION PAGE + SPONSOR PAGE

Introduced a donation page and sponsor page to increase online donations.

Ruth4Kids Programs Page on Mobile
MOBILE OPTIMIZATION PROGRAM PAGE REDESIGN

Optimized the entire site for mobile users to engage. The redesign of the Programs page clearly identifies to both future members and donors the different programming that is available to youth.

Impact by the numbers

Dollars Raised

Subscribers

Page Views

%

Increase in Session Duration

%

Page View Increase

READY TO WORK WITH US?

More of Our Work

TATER VERSE LLC
Atlanta, GA
404-671-5353
contact@taterverse.com

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