Ruth4Kids Foundation, Inc.
Web Development + Maintenance
Ruth4Kids Foundation, Inc. is a social impact non-profit organization that seeks to build & uplift teen girls and empower them by increasing their knowledge and skills in STEAM.
To restructure the developed website to clearly communicate the organization’s mission and transform it into a user-friendly resource that allowed for easier management, increase donor engagement, and manage membership.
A simplified message and placement of calls‑to‑action for members to join and for donors on the homepage to make it easy for visitors to find.
An increase in online donations resulting in successful fundraising campaigns, along with a platform set up for self-management of events & email campaigns.
UPDATE – JAN 2021
In January of 2020, Ruth4Kids launched their rebrand and name change to the Be-Ruth Foundation. This rebrand prompted a new website design for their new programming, and we had the pleasure of helping them through this process as well. View our case study on this new project.
Impact by the numbers
Increase in Session Duration
Page View Increase
Visitors struggled with identifying what Ruth4Kids programming was actually about. Our goal with the homepage was to clarify the mission without users having to dig for answers and allow quicker conversions with calls‑to‑action. This was achieved with 3 key elements:
1 Applied single hero image (removed carousel) and simplified mission statement.
2 Added “Donate” call-to-action button to the top menu that leads directly to donation page.
3 Introduced calls‑to‑action beneath mission statement for both becoming a member and becoming a sponsor.
DONATION PAGE + SPONSOR PAGE
Introduced a donation page and sponsor page to increase online donations.
What They Said
“Before, I had problems adding content to my website and making it user-friendly for my parents. I wasn’t making any progress. The quality of work and attentiveness to my needs was a huge burden lifted off me.”
— Philanna Swann, CEO/Founder
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