I Am Valuable Mentoring Program
The Opportunity Within
Visual Identity + Brand Video
To develop a visual identity for a new nonprofit organization offering mentoring services to young girls in northern Virginia.
A sharp logomark was developed helps illustrate the high-value nature of the program and its mission. A video was also produced with provided photography to help introduce the organization at their launch party.
INITIAL LOGO DIRECTION
Given the direction of incorporating a blue rose, this initial banner concept was developed with the image of a realistic rose. This approach gave too much of a dated feel, and would not do well to represent an organization that will be shaping future generations.
FINAL LOGO DESIGN
The rose was transformed into a crystalized rose to indicate it possessing a precious value that must be handled with care and consideration. The “I AM” portion of the logotype was boldened to symbolize the power that young women have when speaking “I am” statements.
What They Said
“I could write a dissertation I’m so pleased. The quality of product and the service I received was IMPECCABLE! I was so pleased with my product, I put in another order before the first one was completely finished.”
— Stacy Wilson, Founder
TATER VERSE LLC