House of Rhymez TV
Art Imitates Life Inspired by Art
Visual Identity + Print & Digital Marketing
To develop a visual identity that establishes the tone of a digital video series produced in Atlanta. Content for two phases of production was needed: (1) Attracting talent to audition as performers on the show, and (2) attracting an audience of Hip Hop music, spoken word poetry, and stand-up comedy fans to attend live tapings.
A visual identity with high-energy, graffiti-like elements to express the intensity of the program as well as the excitement carried by both the performers and the hosts.
Brand recognition among social media audience and local Atlanta audience. Exceeded number of required auditioners to select performers and consistent attendance at live shows.
Social Media Design
Impact by the numbers
Live Audience (avg.)
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