GEORGIA PRIMARY CARE ASSOCIATION (GPCA)

TESTIMONIAL FILM

CLIENT

Representing all 34 of Georgia’s federally-funded health center organizations, the Georgia Primary Care Association (GPCA) seeks to improve access to comprehensive primary health care services for all medically underserved Georgians.

MISSION

To produce a testimonial film that shares the stories of transformation that Medicaid recipients experienced while being patients of community health centers represented by GPCA. The goal is to encourage support from U.S. legislators.

OUTCOME

A series of short films were developed at Mercy Care and The Family Health Centers of Georgia highlighting the stories of nine (9) individuals, their journey, and the economic impact community health centers have on Georgians.

Services

Testimonial Film

Videography

Players

Producer
Terone Allen

Director of Photography
Dre MeDallion

Editor
Dre MeDallion

Assistant Photographers
R.J. Owens
Terone Allen

Messaging Consultant
Marc Wetherhorn

Production

Partnering with GPCA representatives and filming in two locations, we captured the stories of both former and current health center patients. Ensuring that their testimonials hit key touchpoints that expressed extensive impact on their lives and families, each participant committed to practice exercises that helped them to focus on the key touchpoints and tell their story organically, yet succinctly.