Good Pit Bulls

Brand Visual Identity

Social Media Branding

Client

Good Pit Bulls is an online blog that shares info about bloodlines, rescues, care & training tips to help shed a positive light on this beloved breed.

Mission

To develop a visual brand identity for its online community that reflected the spirit of pitbull lovers worldwide. As a breed, the pit bull has been shrouded in controversy with a bad reputation.

Outcome

A logomark and banners designed to properly convey the pit bull breed as friendly, virtuous, safe, noble, and—most importantly—deserving of love just like any other breed. The look expresses the peace and security that comes with both introducing a pit bull into your life as well as selecting Good Pit Bulls as the premier information resource for pit bull enthusiasts.

Services

Brand Identity

Logo Systems

Graphic Elements

Social Media Branding

The key initiative for the logo design was to not only identify the pit bull as a trustworthy family pet but to also identify Good Pit Bulls as the source of trustworthy information on the breed.

Core Identity Attributes:
+ Friendly
+ Trustworthy
+ Wholesome
+ Honorable
+ Heroic