Good Pit Bulls

“Leave Me My Name!”

Visual Identity

MISSION

To develop a visual brand identity for its online community that reflected the spirit of pitbull lovers worldwide. As a breed, the pit bull has been shrouded in controversy with a bad reputation. Good Pit Bulls shares info about bloodlines, rescues, care & training tips to help shed positive light on this beloved breed.

OUTCOME

A logomark and banners designed to properly convey the pit bull breed as friendly, virtuous, safe, noble, and—most importantly—deserving of love just like any other breed.

SERVICES

Logo System
Brand Visual Identity

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LOGO DESIGN

The key initiative for the logo design was to not only identify the pit bull as a trustworthy family pet but to also identify Good Pit Bulls as the source of trustworthy information on the breed.

Core Identity Attributes:
+ Friendly
+ Trustworthy
+ Wholesome
+ Honorable
+ Heroic

SOCIAL MEDIA DESIGN

Developing the look for social media banner was centered on carrying over the peace and security that comes with both introducing a pit bull into your life as well as selecting Good Pit Bulls as your premier information resource for pit bull enthusiasts.