Be-Ruth Foundation, Inc.
Web Design
Brand Strategy + Messaging
Client
Formerly known as the Ruth4Kids Foundation, the Be-Ruth Foundation is a non-profit organization focused on empowering teen girls in STEAM education and activities.
Mission
Having just undergone a rebrand, Be-Ruth needed to redevelop their website to reflect the new direction of their programming as well as synchronize with their new brand identity. With a mix of end-users (parents, teens, educators, and donors), simplifying and carrying them through a clear journey towards action.
Outcome
A new online home that embraced its new visual identity and clearly defined the user journey.
With many moving parts meant to reach several different user groups, eliminating confusion and making it easy for site visitors to take action was a key part of the process.
The implementation of a platform that allowed for back-end edits to be made by Be-Ruth staff made schedule updates easier and more efficient.
Services
Web Design
Web Maintenance
Brand Strategy
Brand Messaging
CRM Implementation
Email Templates
Fundraising Platform
Players
Creative Director
Terone Allen
Art Director
Daryl Atkins
UX/UI Designers
Daryl Atkins, Terone Allen
Digital Analyst
Whitney Sikes
Copywriting
Liebe PR

Strategy + Design
The first step was defining the user journey by building a site map.
Understanding what a potential visitor will come to the website for and building the pathway for them is the intention of the sitemap. Maintaining a solid structure for the “other” visitor(s) who has a different reason for visiting was the biggest challenge.
This vital step in our UX development is the foundation for all following design. Wireframes to visualize the user journey and prototype designs were built based on this foundation.
Site Map

Wireframes


Prototype



READY TO WORK WITH US?
Other Similar Work




TATER VERSE LLC
Atlanta, GA
404-671-5353
contact@taterverse.com