Be-Ruth Foundation, Inc.
Brand Strategy + Messaging
Formerly known as the Ruth4Kids Foundation, the Be-Ruth Foundation is a non-profit organization focused on empowering teen girls in STEAM education and activities.
Having just undergone a rebrand, Be-Ruth needed to redevelop their website to reflect the new direction of their programming as well as synchronize with their new brand identity. With a mix of end-users (parents, teens, educators, and donors), simplifying and carrying them through a clear journey towards action.
A new online home that embraced its new visual identity and clearly defined the user journey.
With many moving parts meant to reach several different user groups, eliminating confusion and making it easy for site visitors to take action was a key part of the process.
The implementation of a platform that allowed for back-end edits to be made by Be-Ruth staff made schedule updates easier and more efficient.
Daryl Atkins, Terone Allen
Strategy + Design
The first step was defining the user journey by building a site map.
Understanding what a potential visitor will come to the website for and building the pathway for them is the intention of the sitemap. Maintaining a solid structure for the “other” visitor(s) who has a different reason for visiting was the biggest challenge.
This vital step in our UX development is the foundation for all following design. Wireframes to visualize the user journey and prototype designs were built based on this foundation.
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